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Why Web3 projects win, and what wins next. На русском 👉 @bogdan_and_xena_ru
Updated: 2026-08-14
18/50. Binance turned BNB from a trading fee discount into a loyalty program worth tens of billions of dollars. When Binance first launched in 2017, BNB was a very simple token. Yo…
17/50. Bored Apes could not beat CryptoPunks on history, so they changed the rules of the game. In 2021, CryptoPunks were already legends. They had appeared back in 2017, people in…
16/50. Coinbase built Base without launching a token and turned its users into its biggest advantage. When Coinbase launched Base in 2023, the Ethereum Layer 2 market was already c…
15/50. MicroStrategy was a boring $1 billion software company until Michael Saylor bet everything on Bitcoin. In 2020, MicroStrategy was a perfectly successful IT company that sold…
14/50. Terra built a nearly $40 billion ecosystem around a single number: 20%. Imagine your bank tells you, “Deposit your money with us, and we'll pay you 20% a year.” You'd probab…
13/50. NBA sold basketball highlights for over $200 million a month, even though you could watch them for free on YouTube. Some things seem impossible to sell. Like a short video t…
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12/50. Blur took almost 80 percent of OpenSea’s market by deliberately ignoring 90 percent of NFT users. By the beginning of 2022, OpenSea looked impossible to beat. It was the def…
A head-to-head of how Backpack and Phantom advertise on Telegram — the Solana-rooted exchange-and-wallet versus the leading self-custody wallet, their creative and targeting differences, and what the Telegram Ads Spy archive reveals.
How advertisers reach Belgian audiences on Telegram — one of Europe's toughest gambling and ad-restriction regimes pushing operators offshore, a Dutch/French/German language split, and EU-regulated crypto and trading.
How advertisers reach Irish audiences on Telegram — an English-speaking EU member inside the UK-Ireland creative pool, a fintech and tech-HQ hub, EU-regulated crypto and forex, and offshore gambling under a tightening licensing regime.
How advertisers reach Korean audiences on Telegram — the real-name banking regime that pushes activity offshore, one of the world's most intense retail-crypto cultures, gaming and esports adjacency, and won-denominated payment friction.
Flags — the regions we asked our observer pool for while recording this ad in this channel. That is a label on our request, not a confirmed place of viewing: when no account is available in the requested country the pool silently substitutes another and does not say so. It is not the advertiser's targeting country either. We stopped requesting the region on {date}, so newer creatives carry no flags at all. The channel's main country (by its language) is highlighted in blue; regions under 5% are collapsed into +N.