Term · metrics
Ad Spend (estimate)
The total amount an advertiser has spent on a campaign. In Telegram Ads Spy, ad spend is estimated from impression count times an inferred CPM. Estimates are signals for comparison across advertisers and campaigns, not exact billed amounts.
Related terms
- CPM (Cost per Mille)Cost per one thousand impressions. A standard advertising pricing model used by the Telegram Ads Platform and most TON-paid channe
- Reach (estimate)The estimated number of unique viewers a creative is likely to have. In a public channel, reach is commonly approximated by the ch
- ImpressionA single display of a creative to a viewer. On the Telegram Ads Platform, each time a user opens a qualifying channel and the spon
See it in the data
Cite this entry
Telegram Ads Spy (2026). "Ad Spend (estimate)" in Telegram Ads glossary. https://tgadsspy.com/info/ad-spend
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